A good read on the complexities of reaching vaccine-hesitant parents, as well as factors that contribute to the current loss of public trust in the sciences. Timothy Caulfield:
An embrace of pseudo science, as well as the influence of celebrity and social media have played into the growth of the anti-vaccine movement. Researchers have been watching the shift in the way the public views science, a phenomenon some have termed a war on science.
Hype within the scientific community has led to a breakdown in trust with some members of the public who hear about discoveries that could change the world and never see them happen.
I was impressed by Caulfield when he was interviewed on The Skeptics’ Guide to the Universe back in February.