iPhone speed bump

For many years now there have been annual “Apple is doomed” rumours that the latest iPhone is doing poorly. Every year, those rumours turn out to be utter bollocks, or at least overstated, and Apple’s financial report is better than ever.

Well, this year it looks like there’s finally some truth to the rumours. They’ve made several billion bucks less from new iPhones than they hoped, mainly in China, due to economic troubles there, and trade tension (read: Trump).

Obviously Apple is not “doomed” because they had one quarter not go as well as they’d hoped, due to market forces largely out of their control. But, just as obviously, iPhone sales can’t grow forever, and we appear to have finally seen a real dip in the sales of the most profitable gadget in history.

Here’s some solid analysis from John Gruber.